NEWSDESK: HOW WE COVER

HOW DO WE COVER IT? FORMS & FORMATS

Beyond doubt, the 21st century has brought a whole new way of communicating, connecting, and sharing within and among ourselves and our world. It isn’t merely that people read or watch on portable screens - the whole way we interact with content and our expectations for what content can be and where content comes from has changed ... and continues to change. 

To meet people where they are we, as media, have to take on a certain fearlessness in trying new approaches and bringing new voices to the table. Community created content, citizen-journalists, augmented content, virtual reality content, content consumed in short bursts, content reflecting many constituencies and agendas as well as celebrating the lives and times of the same ... there is no longer a “them” and “us!” Our role is to facilitate the “we.” 

The values of quality, accuracy, fairness, and balance matter more than ever, and our challenge lies in bringing these values to emerging media forms and to all participants within them. Through this intersection we create the formats that work for our communities today. 

We have to rethink the forms of video news in the 21st century ... and dare to try things that may or may not work. It isn’t just about how we distribute video content - we need to reshape the very form video content takes.